Essays about: "Referral marketing"

Found 4 essays containing the words Referral marketing.

1. 1. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

3. 2. A study of how hospital libraries can view the patients as a target audience

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : David Danielsson; [2019]
   Keywords : Relationships; Collaboration; Innovation; Relationship marketing; Target audience; Patients; Hospital library; Collections;

   Abstract : The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. READ MORE

4. 3. Customers Perspective of a Non-Reward Referral Marketing. : A Case Study of OnePlus Smartphone Manufacturer.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Dennis Luu; Sebisubi Lubwama Muhamad; [2016]
   Keywords : Non-reward referral marketing;

   Abstract : Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. READ MORE

5. 4. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

   University essay from KTH/Industriell Management

   Author : HAZAR KUTAY KIRISCIOGLU; [2013]
   Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

   Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE