Essays about: "Online and mobile commerce"

Showing result 1 - 5 of 30 essays containing the words Online and mobile commerce.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  3. 2. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
    Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

  4. 3. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elin Forsberg; [2021]
    Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

    Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

  5. 4. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  6. 5. Introduction of a New Digital Technology in the M-Commerce Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Mohamed Hafi; [2020]
    Keywords : Customer experience; Technology; Ethics; M-commerce; Convenience; Enjoyment; Time distortions; Trust; Privacy concerns; Business and Economics; Social Sciences;

    Abstract : The objective of this study is to explore a new synthesized field and contribute to a better understanding of customer experience in relation to the introduction of new digital technologies focusing on the m-commerce industry. The core fields involved in the synthesis include technology, customer experience and ethics. READ MORE