Essays about: "PURCHASING PROCESS"

Showing result 6 - 10 of 332 essays containing the words PURCHASING PROCESS.

  1. 6. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

    University essay from Umeå universitet/Företagsekonomi

    Author : Philip Brunkes; Lina Johansson; [2023]
    Keywords : Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

    Abstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE

  3. 7. Bred in Germany : The investment German Sporthorse

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sieke Wullkopf; [2023]
    Keywords : Equestrian Industry; Investment; Decision making; Perception;

    Abstract : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. READ MORE

  4. 8. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
    Keywords : ;

    Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE

  5. 9. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  6. 10. Consumer attitudes towards blockchain food traceability technology in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Yaqi Zhang; [2023]
    Keywords : food transparency; food fraud; discrete choice experiment; sustainable development; willingness to pay;

    Abstract : The research utilizes a Discrete Choice Experiment to assess consumer preferences and determine blockchain-based food traceability's relative importance and utility in the food purchasing process. The study specifically tests five selected attributes of olive oil, including price, organic label, olive oil type, country of origin, and blockchain traceability. READ MORE