Essays about: "management thesis topic in marketing management"

Showing result 1 - 5 of 21 essays containing the words management thesis topic in marketing management.

  1. 1. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christian Jensen; Andersson Rebecka; [2017]
    Keywords : Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

    Abstract : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. READ MORE

  2. 2. Social Media, Insta-Culture and The Reinvention of Fashion Week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Victoria Andersson; Louise Jandér; [2016]
    Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

    Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

  3. 3. City branding on Instagram: DMOs and their usage of affordances

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Mark Fokkema; [2016]
    Keywords : social media; Instagram; affordances; content analysis; interviews; challenges; Leeuwarden; Amsterdam; Kietzmann; Spector;

    Abstract : Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. Academic literature shows that there is very little known about the usage of Instagram by DMOs. READ MORE

  4. 4. Innovation in Swedish Restaurant Franchises

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jenny Loikkanen; Jekaterina Mazura; Jelena Schrader; [2015]
    Keywords : innovation; franchise; franchisee; business format franchising; restaurant industry;

    Abstract : Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. READ MORE

  5. 5. PIVOTING TOWARDS AN INSIGHT SELLING METHODOLOGY WITH A SALES PROCESS

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT); KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Tjan-Chao Ooi; Nils Pundurasi; [2013]
    Keywords : Sales; Solution Selling; Insight Selling; Sales trends; Business process modelling; Customer Relationship Management; Marketing Management; Sales; Solution Selling; Insight Selling; Sales trends; Business process modelling; Customer Relationship Management; Marketing Management;

    Abstract : Sales are a subject that most people consider to be an art. The truth is that there are several sophisticated methodologies on how to successfully close a deal. However, time goes by, customers get smarter and the markets shifts. As a result sales methods start to fade away and do not necessarily work the way they used to. READ MORE