Essays about: "Pattaraporn Jiranyakul"
Found 1 essay containing the words Pattaraporn Jiranyakul.
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1. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 11, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase making decision Authors: Miss Pattaraporn Jiranyakul Miss Chitraporn Yoksvad Tutor: Johan Grinbergs Problem statement: “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose: The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai consumer choice and the most impportant marketing factors." Method: This paper has applied for the quantitative method with questionnaires survey. READ MORE