Essays about: "Paula Britsman"

Found 1 essay containing the words Paula Britsman.

  1. 1. Is It Too Bold to Portray the Old?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elin Lindström; Paula Britsman; [2020]
    Keywords : Advertising effects; Age stereotypes; Generation Y; Generation Z; Signaling theory;

    Abstract : A recent stream of research has investigated the use of non-stereotypical portrayals in advertising and their effects. However, an area that has not gained much research attention is that of age stereotypes. READ MORE