Essays about: "Political environment in international marketing"

Found 5 essays containing the words Political environment in international marketing.

  1. 1. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanzhang Jin; Yuchen Liu; [2021]
    Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

  3. 2. Industrial Relationships in the International Environment : The case of Polish firms exporting to Russia

    University essay from Institutionen för teknik och samhälle

    Author : Umer Shahzad; Julia Bobicka; [2011]
    Keywords : International marketing; Industrial marketing; industrial relationships; Internationalization; import export relationships;

    Abstract : The overall aim of this research is to explore the business relationships among Russian and Polish firms. The research performed is based on the selected literature area of industrial relationships, relationship quality, negotiations, international environment. READ MORE

  4. 3. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Helena Piirainen; Dzejna Seta; [2008]
    Keywords : standardization; adaptation;

    Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE

  5. 4. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Brooke Zanini; Caroline Pehrson; [2008]
    Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

    Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE

  6. 5. The Necessity of Repackaging and Relabelling Trade Marked Goods

    University essay from Lunds universitet/Juridiska institutionen

    Author : Stojan Brdarski; [2005]
    Keywords : EG-rätt; Immaterialrätt; Law and Political Science;

    Abstract : Trade marks perform a variety of economic functions in a commercial environment and plays an important role in a market economy. Therefore, there is a need to protect the distinguishing of competing goods and services offered by undertakings and accordingly to avoid consumer confusion. READ MORE