Essays about: "Consumers purchase willingness"

Showing result 1 - 5 of 42 essays containing the words Consumers purchase willingness.

  1. 1. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Isak Klerck; Oliver Perttunen; [2023]
    Keywords : greenwashing; environmental awareness; attitudes; BCT; clothing;

    Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE

  3. 2. How do virtual tours affect willingness to pay for property in the real estate market?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Markus Sjölund; [2023]
    Keywords : willingness to pay; property; virtrual tours;

    Abstract : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. READ MORE

  4. 3. Understanding Swedish Consumers’ Purchase Intentions for Green Packaged Short-Shelf- Life Food Products : An Expanding to the Theory of Planned Behavior

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Siyu Huang; Ali Ahsan Talpur; [2023]
    Keywords : ;

    Abstract : Background The climate change problem causes the importance of sustainable development. Food wastage especially short-shelf-life food product and the main focus on the consumer purchase intention towards the short-shelf-life food products in green packaging. READ MORE

  5. 4. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elsa Fäger; Madeleine Briem; [2022]
    Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

    Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE

  6. 5. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Möller; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE