Essays about: "Qinzhe Zhu"

Found 1 essay containing the words Qinzhe Zhu.

  1. 1. Analyses of Two Most Common Categories of Chinese Public Service Advertisement and the Reception among Ordinary Chinese People

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Qinzhe Zhu; [2014]
    Keywords : PSA Signs Symbol Interpretation Slogans;

    Abstract : In this paper, the summarized definitions, the history of PSA in both China and abroad as well as related-Chinese background are presented so as to lay a background foundation for the research. The theories of signs and communication in semiotics, as well as the reception theories by Stuart Hall build the theoretical base for the research. READ MORE