Essays about: "Resort Industry SWOT ANALYSIS"

Found 1 essay containing the words Resort Industry SWOT ANALYSIS.

  1. 1. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

    University essay from Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Xuying Xie; [2007]
    Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

    Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE