Essays about: "Roosa Maria Viloma"

Found 2 essays containing the words Roosa Maria Viloma.

1. 1. The Elon Effect: Tesla's Future without its Rocketman

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Marie Ehrhardt; Olle Grönvall; Roosa Maria Viloma; [2023]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE