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Showing result 1 - 5 of 83 essays matching the above criteria.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

4. 3. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Juliane Wloch; [2023]
   Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

   Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

5. 4. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Pahlow Mariele; Cajsa Svensson; [2023]
   Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

6. 5. Implementation of Export Business Strategy for Internationalization Entrepreneurial Startups to achieve Competitive Advantage in an Emerging Economy. : Evidence from Sri Lankan SMEs Textile and Tea Industry.

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Saumya Nelshani Solanga Arachchige Dona; [2023]
   Keywords : Entrepreneurial Startups SMEs International Entrepreneurship; Internationalization Process; Competitive Advantage; Business Strategies; Exporting; Internationalization Theories. Exporting Barriers.;

   Abstract : This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. READ MORE