Essays about: "SMEs competitive advantage"

Showing result 16 - 20 of 83 essays containing the words SMEs competitive advantage.

1. 16. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

3. 17. Managing Strategic Entrepreneurship in SMEs : Top Managers Engaging in Advantage-Seeking and Opportunity-Seeking

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Jacqueline Scharunge; Anna-Catherina Franziska Puth; [2020]
   Keywords : Strategic Entrepreneurship; Top Manager; SME; Performance-seeking; Opportunity-seeking; Entrepreneurial Orientation;

   Abstract : Background: Small and medium-sized companies (SMEs) are major contributors to wealth,economy as well as society. In today’s uncertain times, the challenge for SMEs’ top managerslies in choosing the right strategic approach to generate a competitive advantage and wealth. READ MORE

4. 18. Dynamic Capability as a tool in SME's : A qualitative study on successful enterpreneurs in Afghanistan

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Lisa Kakar; [2020]
   Keywords : Competitive advantage; dynamic capability; human resource; energing markets; SME;

   Abstract : Introduction - Firms nowadays are trying to build a sustainable competitive advantage toensure their long term stay within the market. But as the business environment is rapidlychanging due to the new technology, it makes it difficult for firms to develop a competitiveadvantage. READ MORE

5. 19. Strategic management: Which factors affect the growth journey of software startups?

   University essay from Linköpings universitet/Informatik; Linköpings universitet/Filosofiska fakulteten

   Author : Oscar Lind; Charlotte Flodin; [2020]
   Keywords : IT; Strategy; Growth; Scalability; Strategic Fit; Software Startups; SME; IT; Strategi; Tillväxt; Skalbarhet; Strategisk Fit; Software Startups SME;

   Abstract : Purpose: The purpose of this study is to research the environment in which the IT-artifact exist, rather than the IT-artifact itself. Researching how founders of software startups manage their growth strategies, by researching essential internal and external factors and how they are represented in the founder’s growth strategy. READ MORE

6. 20. Aligning BI with Corporate Strategy in SME : A case study based on the BISC Framework

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nenad Vukovic; [2020]
   Keywords : business intelligence; balanced scorecard; SMEs; businesses performance management; corporate strategy; decision-making;

   Abstract : According to research findings, SMEs are continuously faced with unexpected changes within their operating environment. The rapid development of technology master’s new competitors, new products and markets which creates a source of uncertainty for these organisations. READ MORE