Essays about: "Salomé Morel Cavailhes"
Found 1 essay containing the words Salomé Morel Cavailhes.
-
1. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE
Result pages:
1