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Found 2 essays matching the above criteria.

1. 1. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Irene Garnit Agripina; [2012]
   Keywords : Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

   Abstract : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. READ MORE

3. 2. The Escape of Mediocrity : A theoretical analysis of a given market condition

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Sarah Fredriksson; Grete Simanaityte; [2012]
   Keywords : positioning; repositioning; middle-market; market polarization;

   Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE