Essays about: "Schools of Positioning"
Showing result 1 - 5 of 8 essays containing the words Schools of Positioning.
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1. Working with Mentors in Violence Prevention: The experiences and understandings of professionals
University essay from Göteborgs universitet/Institutionen för socialt arbeteAbstract : The purpose of this study was to explore the experiences and analyse the understanding the professionals’, who work with youth at one of the schools where Mentors in Violence Prevention (MVP) was implemented, have of their work. Particular emphasis was made on the professionals’ own positioning in relation to the gender theoretical starting points and structural perspective of the MVP-programme. READ MORE
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2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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3. Revising the link between neighbourhoods and education: The case of well performing middle schools in Malmö
University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/SociologiAbstract : How do neighbourhoods affect life chances? This is a question that researchers have asked in different forms as early as the 50’s –and there is no shortage of papers exploring neighbourhood effects: how where we live affects our well-being or our participation in the labour market, our life expectancy or, in general, our life outcomes. Yet, there is less consensus than one would expect from a field that has been this active: mechanisms are not clearly defined, methodologies are often one-sided, theoretical concepts are outdated and sometimes harmful for communities and contextuality of most kinds is surprisingly rare. READ MORE
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4. IT’S AN ART TO SUSTAIN YOUR BODY IN SCHOOL Learning about your body moving in classroom practice
University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogikAbstract : Purpose: The study is about learning body movements in classroom praxis. The aim is to analyse the so-called ”micro-movements” in a classroom practise, by how pupils use and acquire body, bodily movement, positions and positioning in the classroom. READ MORE
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5. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE
