Essays about: "Second time car purchase"

Found 2 essays containing the words Second time car purchase.

1. 1. Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Valeska Katharina Engesser; Inna Sawatzki; [2016]
   Keywords : E-Mobility; Gotland; Innovative Products; Consumer Resistance Behavior; Non-Adoption;

   Abstract : Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. READ MORE

3. 2. Chinese Consumers and the Second Time Car Purchase-A study of Chinese consumers’ behaviour in the automotive sector

   University essay from Göteborgs universitet/Graduate School

   Author : Chenjie Hao; Johan Eriksson; [2011-07-05]
   Keywords : Consumer behavior; Second time car purchase; Car consumption; Questionnaires in Mainland China; Intercultural communication;

   Abstract : The Chinese economy grew rapidly over the past decades with rising incomes and improved living standard this has stimulated consumption in general and lead to an unprecedented boom in the Chinese automotive sector. In 2009 China surpassed the sales and production volume of USA, overtaking USA as the world’s leading automotive nation. READ MORE