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Showing result 1 - 5 of 27 essays matching the above criteria.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

4. 3. Study of AI Service Providers in IT Consulting, Marketing, and Law

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Aren Hovsepyan; Kevin Johansson; [2023]
   Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

   Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE

5. 4. The drivers of prosumer innovativeness and its impact on value co-creation

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Kristoffer Eriksson; [2022]
   Keywords : Prosumer; Value; Co-creation; Innovation; Innovativeness; Motivation; Driver;

   Abstract : Purpose – The purpose of this study is to find what the drivers of prosumer innovativeness are and how prosumer innovativeness impacts value co-creation. To achieve this purpose, the study aimed to answer the following two research questions: “How does prosumer innovativeness impact value co-creation?” and “What drives prosumer innovativeness?” Method – Through the assessment of already existing literature, a conceptual model was created. READ MORE

6. 5. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE