Essays about: "Shuqiao Yang"
Found 1 essay containing the words Shuqiao Yang.
-
1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE
Result pages:
1