Essays about: "Simon Hellström"

Found 2 essays containing the words Simon Hellström.

1. 1. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

   University essay from Göteborgs universitet/Graduate School

   Author : Simon Hellström; Tove Mattsson; [2016-09-21]
   Keywords : FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

   Abstract : Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness of sustainability. Against this background it is interesting that major FMCGs have recently engaged in corporate brand endorsement. READ MORE

3. 2. Gothenburg from a Resident Perspective A Study of Five Neighbourhoods

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Erik Armkvist; Simon Hellström; [2014-07-18]
   Keywords : Place Branding; Gothenburg; Residents;

   Abstract : .... READ MORE