Essays about: "Sofia Öfverström"

Found 1 essay containing the words Sofia Öfverström.

  1. 1. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rafael Czeszejko; Sofia Öfverström; [2021]
    Keywords : Customer Engagement; Gamification; Co-creation; Experimental Design;

    Abstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE