Essays about: "Sports internationalization"

Showing result 1 - 5 of 6 essays containing the words Sports internationalization.

1. 1. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Melker Gunillasson-Sevä; Gustav Erkers; [2023]
   Keywords : Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

   Abstract : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. READ MORE

3. 2. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Kiara Dettmer; [2020]
   Keywords : Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

   Abstract : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. READ MORE

4. 3. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Torben Rudnick; Dasaret Vllasalija; [2017]
   Keywords : Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

   Abstract : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. READ MORE

5. 4. Capital Market Efficiency : an event study on the incorporation of football transfers

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Mateusz Malinowski; [2013]
   Keywords : The market efficiency hypothesis; prospect theory; capital market; football finance; sports management; football transfers.;

   Abstract : We live in an era where internationalization and globalization are two extremely attractive concepts. People aim to create a society where limits and restrictions are erased and a thriving society is a reality. Numerous transformations have occurred in order to realize this and one of the most vital ones is the globalization of the economy. READ MORE

6. 5. Foreign Market Entry Modes of Running Events- the internationalization of GöteborgsVarvet Half marathon

   University essay from Göteborgs universitet/Graduate School

   Author : Jenny Cheng; Hanna Sundell; [2011-07-06]
   Keywords : ;

   Abstract : Sports events are becoming increasingly globally important in social and economic terms. The number of people traveling abroad aiming to participate in those events has strongly increased in recent years. READ MORE