Essays about: "Start-ups"

Showing result 1 - 5 of 122 essays containing the word Start-ups.

  1. 1. Finding product-market fit, How do software start-ups approach product-market fit?

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Göthensten; Axel Hellström; [2017-07-06]
    Keywords : ;

    Abstract : Title: Finding product-market fit.Background and problem: Software start-ups have a significant positive impact on the global economy, but most of the ventures fail within two years of being founded. The predominant cause of failure for start-ups is that they do not find product-market fit. READ MORE

  2. 2. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Johan Kjellstrand; Ouf Samar; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

  3. 3. Fika and Start-ups: A Department’s Role in the Process of Technology Commercialization through Spin-Offs a Case Study of the Food Technology Department at LTH, Lund University

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Constantin Gerhard Bosse; Leandro Pandolfi; [2017]
    Keywords : Entrepreneurial Architecture; department; structure; systems; strategy; leadership; culture; entrepreneurial university; Business and Economics;

    Abstract : Purpose: The academic aim is to test the Entrepreneurial Architecture framework by Nelles and Vorley (2010a) against a department in relation to the creation of spin-offs. This is something we believe has not been done before and can add to the literature about departments in this respect. READ MORE

  4. 4. Determinants of European FinTech activity: 2008-2015

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Robbin van Schagen; Jorinda van Jole; [2017]
    Keywords : FinTech; financial innovation; Europe; determinants; start-ups;

    Abstract : FinTech has grown substantially since the 2008 financial crisis. European FinTech investments have increased from US$ 930 million in 2008 to US$ 46 billion in 2015. However, since FinTech is a relatively new industry, little academic research on the factors that influence FinTech development has been done. READ MORE

  5. 5. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE