Essays about: "Start-ups"

Showing result 1 - 5 of 112 essays containing the word Start-ups.

  1. 1. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Johan Kjellstrand; Ouf Samar; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

  2. 2. Determinants of European FinTech activity: 2008-2015

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Robbin van Schagen; Jorinda van Jole; [2017]
    Keywords : FinTech; financial innovation; Europe; determinants; start-ups;

    Abstract : FinTech has grown substantially since the 2008 financial crisis. European FinTech investments have increased from US$ 930 million in 2008 to US$ 46 billion in 2015. However, since FinTech is a relatively new industry, little academic research on the factors that influence FinTech development has been done. READ MORE

  3. 3. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  4. 4. Performance measurement in social enterprise start-ups

    University essay from

    Author : Oona Heiska; Saskia Hüsch; Anna Veabråten Hedén; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Sailing through storms : A practical exhibition of entrepreneurial leadership methods

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Simon Hagert; Gustav Lantz; [2017]
    Keywords : entrepreneurship; leadership; entrepreneurial leadership; entrepreneurial management; management; transformational leadership; entrepreneurial leaders; innovation; innovation management; innovation leadership; star-ups; start-ups sweden; swedish leadership; new-venture creation; startups; startups sweden; startups leadership; startups management; start-ups management; managerial entrepreneurship; new leadership; modern leadership; modern entrepreneurship; ceo; entrepreneurial executives; leadership methods; practical leadership;

    Abstract : Weathering the entrepreneurial storm is considered by many an art form in itself but an undeniable, universal truth is the unilateral impact of an extraordinary leader on the chances of triumph in the face of great adversity. Yet the focus of academic studies all too often concerns the understanding of the weather patterns, the choice of captain and the direction of the ship rather than how to turn the wheel, raise the mast or set the sails. READ MORE