Essays about: "Effectual Logic"

Showing result 1 - 5 of 9 essays containing the words Effectual Logic.

  1. 1. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

    University essay from Göteborgs universitet/Graduate School

    Author : Celina Hua; Mimmy Ly; [2023-07-18]
    Keywords : Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

    Abstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE

  3. 2. Narratives of Entrepreneurial Ecosystem in Cambodia and Its Impact on Entrepreneur’s Decision-making

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : PISEY VUTHY; MOSTAFA REZAYI; [2022]
    Keywords : Entrepreneurial ecosystem; Ecosystem narratives; Decision-making logic; Effectuation; Causation.;

    Abstract : Title: Narratives of Entrepreneurial Ecosystem in Cambodia and Its Impact on Entrepreneur’s Decision-Making Logic Authors: Mostafa Rezayi and Pisey Vuthy Level: Master Thesis, 30 hp Background: Entrepreneurial activities are impacted by various elements in an entrepreneurship ecosystem (EE). The interplay of such factors produces narratives that display the condition of EEs. READ MORE

  4. 3. Effectuation in Business to Government Context

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nicklas Pavoncelli; Johanna Behm; [2017]
    Keywords : Effectuation; Business to Government; Innovation; Public Sector; Public Procurement.;

    Abstract : Effectuation is a theory about entrepreneurial problem-solving and management that was first identified by Sarasvathy (2001). Effectual logic has proven to be particularly useful when the company is functioning under the conditions of high uncertainty or goal ambiguity. READ MORE

  5. 4. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sahil Aery; Johanna And; [2017]
    Keywords : Effectuation; causation; marketing; SMEs; microbreweries; entrepreneurs;

    Abstract : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. READ MORE

  6. 5. Opportunity evaluation in a research based spin-off : Causation and Effectuation perspectives on entrepreneurial logic

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Christian Eriksson; Lubov Novozhilova; [2016]
    Keywords : entrepreneurial logic; entrepreneurial opportunity; opportunity evaluation; causation; effectuation; RBSO;

    Abstract : This study explores the entrepreneurial logic applied in the opportunity evaluation phase in a research-based startup company (RBSO) faced with multiple business opportunities recognized by external actors. Entrepreneurial logic, measured through the enactment of entrepreneurial behavior, is investigated from the theoretical perspectives of causation and effectuation. READ MORE