Essays about: "Structurational Model"

Found 1 essay containing the words Structurational Model.

  1. 1. Technology and the Implementation of CRM in Norwegian Football

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Mårtensson; Marius Nilsen; [2014-12-05]
    Keywords : CRM; Technology; Implementation; Structurational Model;

    Abstract : Purpose: This article aims to identify how understanding technology’s role in CRM implementations can benefit sales and marketing. Methodology: The research was designed to investigate the CRM-implementation taking place in the Norwegian top football division. READ MORE