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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. Gender-based Motivations for Usage and Avoidance of Shared Micro-mobility during Night-time in Stockholm, Sweden

    University essay from KTH/Transportplanering

    Author : HENRY YITZHAK ACOSTA-CARRASCAL; [2023]
    Keywords : shared micro-mobility; e-scooters; e-bikes; gender equity; nighttime commuting;

    Abstract : This thesis explores the intersection of shared micro-mobility services and genderwith a focus on the nighttime in Stockholm, Sweden. Research has found agender gap in user characteristics, with safety, affordability, and vehicle qualityaffection adoption. READ MORE

  3. 2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  4. 3. Sharing Economy in Urban China : A study about how sharing economy companies’views on sustainability correspond to consumer motives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anton Olsson; Johan Arvidsson; [2020]
    Keywords : Sharing Economy in Shanghai; Sharing Economy; China; Sustainability; Agenda 2030; Consumer Motives;

    Abstract : China is today the global leader and innovator of sharing economy, and the Chinese government has included it in their Five Year (2016-2020) development plan. China has during the last 30 years been the most rapid economically developing country in the world, but it has also brought along some negative consequences. READ MORE

  5. 4. Multisided Platforms. How do platform-based ventures in the food delivery industry acquire consumers in the start-up phase and how are these customer acquisition methods perceived by the consumer?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuukka Vainio; Ilma Bojadzic; [2018]
    Keywords : Multisided Platforms; MSP; Customer Acquisition; Consumer Perception; Food Delivery Services; Marketing; On-demand Offline Service; Business and Economics;

    Abstract : This study aims to examine customer acquisition strategies of multisided platforms and consumer perception towards them. It further aims to contribute to current literature by addressing present uncertainty regarding the relationship of customer acquisition and consumer perception. READ MORE

  6. 5. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katharina Bierling; Alexandra Hagman; [2018]
    Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE