Essays about: "Victor Winberg"

Found 2 essays containing the words Victor Winberg.

1. 1. A Comparison of Relational and Graph Databases for CRM Systems

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Victor Winberg; Jan Zubac; [2019]
   Keywords : SQL; Neo4j; graph databases; relational databases; databases; benchmark; CRM; Technology and Engineering;

   Abstract : In an age of increasing usage of heavily interconnected platforms, graph databases have increased in popularity due to their ease of modelling these systems. This thesis will evaluate if the graph database Neo4j can be used to model Lime's CRM System efficiently by comparing the performance of Neo4j and MS SQL on queries similar to those existing in Lime CRM. READ MORE

3. 2. Selection models for information channels : Applications in multichannel digital marketing

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Victor Winberg; Nils Eckerdal; [2015]
   Keywords : multinomial logistic regression; predictions; model estimation; customer engagement;

   Abstract : In all digital marketing efforts, different information channels must be selected and used to reach customers. In this thesis, data describing the interactions that members of the loyalty program of a Nordic airline company have had with three information channels is used to estimate four selection models. READ MORE