Essays about: "Virtual economy"

Showing result 1 - 5 of 35 essays containing the words Virtual economy.

1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Marc Castell; [2023-11-22]
   Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

   Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

3. 2. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 4. Monetary Value of a Player in GTA Online : Role of Inflation

   University essay from Umeå universitet/Nationalekonomi

   Author : Ivan Ivanik; [2023]
   Keywords : ;

   Abstract : This study investigates the monetary value of a player within the video game GTA Online, published by Rockstar in 2013. A survey was sent out to a subreddit called r/gtaonline where a sample of 171 respondents who play GTA Online were used and the results were analysed using an OLS regression. READ MORE

6. 5. A Meta-narrative Review of Recent Advancements in Material Footprint Methodologies

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : John Henry Nylén; [2023]
   Keywords : ;

   Abstract : The circular economy is a strategy that aims at closing material loops and lower resource consumption. Resource use indicators, like the material footprint, can play an important role in this transition. READ MORE