Essays about: "Wei Qin"

Found 2 essays containing the words Wei Qin.

  1. 1. The Influence of Marketing Strategy on Consumer Behavior : A study on ICA, Willys and Coop supermarkets in Gävle, Sweden

    University essay from Avdelningen för ekonomi

    Author : Wei Qin; Xi Chen; [2014]
    Keywords : Marketing Strategy; Consumer behavior; Supermarkets;

    Abstract : Aim: This study presents the relationship between marketing strategy and consumer behavior. We discuss how marketing strategy can influence consumers’ buying decision. Hence, our aim is to understand how consumers choose supermarkets for buying and how the supermarkets’ marketing strategies affect their buying decision. READ MORE

  3. 2. Work Motivation in Social Enterprises : A Study in Gävle Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : WEI QIN; ZHONGLV SONG; [2014]
    Keywords : Social enterprise; Motivation; Employees; MBA students;

    Abstract : Aim: The aim of this study is to investigate the factors that motivate people to work for social enterprises and how social enterprise can attract qualified employees.Method: Both qualitative and quantitative approaches were used. READ MORE