Essays about: "Young Swedish Consumers"

Showing result 1 - 5 of 54 essays containing the words Young Swedish Consumers.

  1. 1. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Amanda Håkansson; [2023-10-18]
    Keywords : sustainable development; fashion industry; environmental discourses; greenhouse gas emissions; attitudes;

    Abstract : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. READ MORE

  2. 2. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Felicia Marholeva; Marko Pusic; [2023]
    Keywords : Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

    Abstract : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. READ MORE

  3. 3. Sockerskattens roll i utvecklingen av hälsosamma matvanor för barn - en studie som belyser hur en sockerskatt kan påverka svenska livsmedelsföretag.

    University essay from SLU/Dept. of Economics

    Author : Gabriella Falk; [2023]
    Keywords : Socker; livsmedel; barnmat; sockerskatt; matvanor; folkhälsa; livsmedelsföretag; samhällsekonomi; beslutsteori; strategi;

    Abstract : Allt fler länder börjar se ett växande folkhälsoproblem samt att det samhällsekonomiska perspektivet påverkas negativt till följd av en hög sockerkonsumtion bland befolkningen. I Sverige har man börjat se en minskning av direktkonsumtionen av socker (råsocker och bitsocker) samtidigt som intaget av socker i form av choklad, konfektyr som bakverk, godis samt läskedrycker har ökat kraftigt. READ MORE

  4. 4. Technology and functionality required to enable bidirectional charging

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Andres Bustamante; [2023]
    Keywords : bidirectional charging;

    Abstract : This thesis consists of a comprehensive review of bidirectional charging technology, with focus on understanding the technical requirements and the challenges that has to be overcome to standardize this innovation. The thesis is based on three main objectives or goals that is needed to be able to answer the main review question which is: What does it take to standardize, develop and make bidirectional charging a reliable technology? The first objective is to review and explain how the technical bidirectional charging ecosystem works. READ MORE

  5. 5. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE