Essays about: "Yuanzhong victor Xu"

Found 1 essay containing the words Yuanzhong victor Xu.

  1. 1. A Study on the Relationship between Public Relations and Brand Strategy

    University essay from Institutionen för ekonomi

    Author : Yuanzhong (Victor) Xu; [2005]
    Keywords : ;

    Abstract : Brand strategy is a useful way to strengthen competitive competence of products. However, the researches on how to implement a successful brand strategy using public relations were rarely found in the existing literature. The main purpose with my dissertation is to investigate the relationship between public relations and brand strategy. READ MORE