Essays about: "Norm-breaking Advertisements"

Found 3 essays containing the words Norm-breaking Advertisements.

1. 1. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Mimmi Söderberg; Julia Grönstedt; [2018]
   Keywords : Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

   Abstract : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. READ MORE

3. 2. Understanding the world through advertising

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Lili Sapi; [2017]
   Keywords : Advertisement; Sweden; Multiculturalism; Immigration; Representation; Political; Engagement; Digital; Online; Facebook; Class; Qualitative research.; Social Sciences;

   Abstract : This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. READ MORE

4. 3. Breaking Harmful Social Norms: the Effects of Norm-Breaking Advertisements on Brand Image

   University essay from Göteborgs universitet/Graduate School

   Author : Evelina Lundmarck; Janna Löhr; [2015-07-08]
   Keywords : Social Marketing; Commercial Marketing; Norm-breaking Advertisements; Stereotypes; Gender-Roles; Traditional Family; Brand Image;

   Abstract : Abstract: Current paper proposes a novel marketing approach that originates from the intersection of social and commercial marketing, suggesting that social and commercial goals have the potential to be combined in advertisement by transgressing harmful social norms. The research was undertaken in order to tests the effects of advertisements breaking harmful social norms compared to advertisements following and reinforcing existing harmful social norms with regard to the beholder’s perception of the brand image. READ MORE