Essays about: "ZARA supply chain"

Found 5 essays containing the words ZARA supply chain.

  1. 1. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

    University essay from Göteborgs universitet/Graduate School

    Author : Huang Danmei; [2016-07-04]
    Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

    Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE

  3. 2. Flexibility in Supply Chain. A case study of ICA AB (Non-Food/Clothing) and sub-case of ZARA

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Nastassia Povarava; Natalija Borovkova; [2012]
    Keywords : Supply Chain Flexibility; Uncertainty; Supply Chain Characteristics; Firm Performance; Textile Industry; Fast Fashion; ICA AB; ZARA.;

    Abstract : Problem – The essential problem being analyzed in the research paper is the methods of improving supply chain flexibility under certain circumstances and constrains that are imposed on the company. Purpose - The paper aims at providing suggestions on improvement of supply chain flexibility for ICA AB (Clothing) based on comparative analysis on sub-case study of ZARA. READ MORE

  4. 3. Inditex -A company analysis with focus on growth

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carina Eriksson; Simon Jonsson; [2011-06-14]
    Keywords : ;

    Abstract : Background and problem: Inditex is a company that has grown substantially since the launch of the first Zara store. In the last decade, it has increased its sales approximately five-fold. Even through economic declines, Inditex has managed to grow. The first Zara store opened 1975 in La Coruña, Spain. READ MORE

  5. 4. Supply Chain Agility towards Global Outsourcing within Fast Fashion industry, a case study at Gina Tricot

    University essay from Internationella Handelshögskolan

    Author : Bhasker Choudhury; Titi Holmgren; [2011]
    Keywords : Fast; Fashion;

    Abstract : The turbulent and highly volatile market in the fashion industry creates swift changes in consumer demands. Globalization has been an important development and the Outsourcing of fashion products is also an integral part of the world of fast fashion industry. READ MORE

  6. 5. A Time Efficient Supply Chain Model for an Apparel Company

    University essay from Institutionen för ekonomi

    Author : Annika Gustafson; Sze Lit (Philip) Ng; Alice von Schmiesing-Korff; [2005]
    Keywords : ;

    Abstract : In most market places today competition has become stronger, not only between single companies but between networks of linked partners, known as supply chains. Consumer demands are changing more often and companies have to react quickly when new trends and consumer requirements appear, thus the competition becomes more time-sensitive. READ MORE