Essays about: "Zhouni Lin"

Found 2 essays containing the words Zhouni Lin.

1. 1. Customer Loyalty of Amazon : how to build a long lasting relationship?

   University essay from Avdelningen för ekonomi

   Author : Zhouni Aihie Lin; Shiying Yan; [2012]
   Keywords : Customer loyalty; Customer relationship; Satisfaction; Services; Online shopping website;

   Abstract : Aim: The purpose of the study is to do the research that under the e-commerce business model, the impact factors of customer loyalty in an online shopping environment, how to improve the customer loyalty and how to build a long lasting customer relationship. Design/Methodology/approach: Through to the questionnaire survey research, design and collect sample data, combine with the Amazon Company’s current operating mode and the theoretical, and also got the second data. READ MORE

3. 2. Starting to close the communication gap in  Technology transfer to the PRC

   University essay from Avdelningen för ekonomi

   Author : Jiani Yang; Zhouni Lin; [2012]
   Keywords : Technology transfer; Culture distance; Whispering game; authoritarian heritage; transparency; China; Sweden; Sewage treatment; Communication gap; vertical contact; horizontal contact;

   Abstract : Title: “Starting to close the communication gap in technology transfer to the PRC” Level: Final assignment for Master Degree in Business Administration Author: Jiani Yang,  Zhouni Lin Supervisor: Ernst HOLLANDER Examiner:  Akmal HYDER Date: 2012-May Purpose — We have double purpose of promoting SME’s involvement in PRC’s development and technology transfer for sustainability in this research. From the double perspective of Chinese business economics and long run cooperation with Swedish enterprises, we investigate and analysis the main problems faced by SMEs when taking technology transfer to China. READ MORE