Essays about: "a study on consumer perception towards"
Showing result 21 - 25 of 121 essays containing the words a study on consumer perception towards.
-
21. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Research questions How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose: To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method: This research was conducted with an exploratory qualitative approach. READ MORE
-
22. Människors inställning till fiskvälfärd
University essay from SLU/Dept. of Animal Environment and HealthAbstract : Animal welfare is a question of increasing importance for consumers around the world. Consumers’ attitudes toward animals are important drivers when it comes to safeguarding factors in the welfare of farm animals. Fish is an animal that man benefits from in several ways. READ MORE
-
23. The Instant Need to Shop
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE
-
24. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE
-
25. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE
