Essays about: "loyalty programmes"

Found 4 essays containing the words loyalty programmes.

1. 1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

3. 2. How can loyalty programmes improve brand loyalty?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
   Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

   Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

4. 3. IFRIC 13 Customer Loyalty Programmes. Its effects on the information quality of companies' accounting

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Linda Johansson; Jeanette Ringius; [2008-05-21T08:24:07Z]
   Keywords : ;

   Abstract : General description of the research problem: When accounting for customer loyalty programs today, companies have to follow the rules of IAS 18 which offers two ways of accounting. The companies can follow paragraph 13 or paragraph 19 and therefore practice is varying and the companies’ accounting is not comparable. READ MORE

5. 4. Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Martina Genfors; Erica Liljeblad; Camilla Gustafsson; [2007]
   Keywords : ;

   Abstract : Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones. READ MORE