Essays about: "advertising an overview"

Showing result 1 - 5 of 12 essays containing the words advertising an overview.

  1. 1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Valeriia Babkina; [2023]
    Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

    Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

  3. 2. Should we do it ourselves or should we let somebody else do it?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
    Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

    Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

  4. 3. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christopher Klee; [2021]
    Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

  5. 4. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  6. 5. “Thanks to a good fairy you were born” : An intersectional feminist analysis of ovum donation advertising found in the public space in Barcelona

    University essay from Linköpings universitet/Tema Genus

    Author : Elisabet Tasa-Vinyals; [2017]
    Keywords : Ovum donation; Egg donation; Assisted reproduction; New Reproductive Technologies NRT ; In Vitro Fertilisation IVF ; Politics of reproduction; Economy of cells and tissues;

    Abstract : Gamete donors are actively searched by companies dedicated to assisted reproduction in the Spanish State, and advertising is not only legal but rather common. This thesis provides an overview of the main themes that arise from the analysis of mostly visual materials used to promote ovum donation in public spaces in Barcelona, and critically links them to current debates in intersectional feminist cultural studies of technoscience, bodily theory and visual studies. READ MORE