Essays about: "appeal factors"

Showing result 1 - 5 of 64 essays containing the words appeal factors.

1. 1. The effect of the COVID-19 lockdown on the spatial ecology of moose in an area with high recreational activity

   University essay from SLU/Dept. of Wildlife, Fish and Environmental Studies

   Author : Maximilian Dörr; [2024]
   Keywords : Moose; Alces alces; habitat selection; tourism; human disturbance; activity; movement; speed; seasons; Covid-19; pandemic;

   Abstract : In diverse landscapes, the coexistence of wildlife habitat requirements and human land use often leads to conflicts, posing challenges for sustainable species management. Recreational activities, especially in sparsely populated areas, frequently disturb wildlife behavior, necessitating a comprehensive assessment of anthropogenic impacts on habitats. READ MORE

3. 2. ShareWheels: Private car renting

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Sahel Cedighi; Emil Imhagen; Moa Nordberg; Emil Svevar; Johanna Wikander; Hanna Reithner; Oskar Gottfridsson; Samuel Lestander; [2023]
   Keywords : trust; web application; appeal; functionality; peer-to-peer; car renting; tillförlitlighet; webapplikation; funktionalitet; biluthyrning;

   Abstract : The purpose of this study was to examine how a web application can be designed with focus on different appeal and functionality features to increase trust. This was examined through the development of a peer-to-peer car renting web application. When developing a web application, an important aspect is to meet the needs and demands of the users. READ MORE

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 4. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

6. 5. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
   Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE