Essays about: "banking loyalty model"

Found 4 essays containing the words banking loyalty model.

  1. 1. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alex Berlin; Anton Johnsson; [2021]
    Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

    Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE

  3. 2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  4. 3. Customer Loyalty in Mobile Banking : findings from the millennial generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Bondeson; Isak Lindbom; [2018]
    Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

    Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

  5. 4. Customers’ Perception on their Satisfaction about the Private Banks in a Developing Country : A perspective of Private Banks in Bangladesh

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Md Mahmudul Alam Akanda; Jasmin Dzeko; [2016]
    Keywords : Customers’ perception; Customers’ satisfaction; Private banks; Developing country; American Customer Satisfaction Index ACSI .;

    Abstract : Customers’ satisfaction is a decisive factor in the development process of business which has also an effective impact on contributing a country's GDP. Private banks have been emerged over the time in developing countries where customers’ satisfaction is the driven force of banking industry investigated in Bangladesh. READ MORE