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Found 4 essays matching the above criteria.

  1. 1. Power of E-Motion : Business Model Innovation for the Introduction of Electric Cars to China

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Tobias Abt; Fabian Erath; [2014]
    Keywords : Business Model; Business Model Innovation; E - Cars; Sustainable Technologies; Automobile Industry China;

    Abstract : E-Cars challenge prevailing business practices, especially in industrial sectors that heavily depend on the use of fossil fuels such as the automobile industry. The sustainable powertrain has to fight against prejudices towards a lack of performance, long charging times, the fear of too short driving ranges and a long list of other concerns. READ MORE

  3. 2. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Victor Gårdh; [2009]
    Keywords : brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

    Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE

  4. 3. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
    Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

    Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE

  5. 4. BMW A Company Analysis

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Hiba Larsson; Christian Falkemark; [2007-02-14T12:40:42Z]
    Keywords : ;

    Abstract : Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. READ MORE