Essays about: "brand m a"
Showing result 1 - 5 of 79 essays containing the words brand m a.
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1. Damned if you do, damned if you don't.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE
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2. Quality assessment of private weather station Netatmo
University essay from Lunds universitet/Förbränningsfysik; Lunds universitet/Fysiska institutionenAbstract : Netatmo is a brand of private weather stations that over the past decade, in many countries, have grown to outnumber the number of government based weather stations. In most fields of research, a high number of data points can increase accuracy and precision. READ MORE
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3. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE
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4. Reconstruction of Fire Spread with a Markov Random Field Mixture Model
University essay from Lunds universitet/Matematisk statistikAbstract : This thesis revolves around reconstructing fire sizes for historical fires in Jämtgaveln, Sweden based on data of fire scars in trees. We propose a Hidden Markov Model (HMM), where the domain is divided into quadratic grid cells of 250 $\times$ 250 m and with these grid cells we associate a binary Markov random field taking values 0 or 1 corresponding to no fire and fire respectively. READ MORE
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5. The effects of different acquisition strategies on brand equity and purchase intention
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE