Essays about: "business in usa"

Showing result 1 - 5 of 134 essays containing the words business in usa.

  1. 1. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  2. 2. Different regulatory regimes and banking crises - The role of moral hazard

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Felix Olsson-Lejon; [2023]
    Keywords : Moral hazard; Bonus regulations; Liquidity regulations; Silicon Valley Bank; Business and Economics;

    Abstract : Since 1988 there have been international attempts to regulate banks with the Basel Rules; despite these international efforts to regulate banks within the Basel Rules, the rules have been insufficient. The financial crisis of 2008 highlighted the importance of regulatory oversight in the banking sector. READ MORE

  3. 3. Impact of the Capital Structure Choice on Firm Performance: A Quantitative Study of the Biggest Healthcare and Energy Companies in the USA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hardy Keller; Jaroslavs Grigoluns; Marco Zanoni; [2023]
    Keywords : Capital Structure; Firm Performance; Standard Poor s 500; Healthcare industry; Energy Industry; Optimal Capital Structure; Business and Economics;

    Abstract : Purpose The aim of this research paper is to provide valuable insights to existing theoretical foundation of choice of capital structure, and exploring the relationship between capital structure and firm performance through testing whether capital structure affects firm performance in the USA listed healthcare and energy companies. Theoretical perspective The presented theories cover different views on the preferred choice of capital structure and academics views on its effect on firm performance. READ MORE

  4. 4. Sin Stocks: An Analysis of the Sin Premium in the US, European, and Asia-Pacific Markets

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Tizian Widmer; Tim Scholl; [2023]
    Keywords : Sin Stocks; Factor Models; USA; Europe; Asia-Pacific; Business and Economics;

    Abstract : This thesis aims to explain the return of so-called sin stocks, which include businesses operating in the alcohol, tobacco, gambling, weapon, and oil & gas industries. Due to their negative public perception, these stocks are anticipated to yield a sin premium. READ MORE

  5. 5. A View on the Virtualizability of Practical Courses : Romanian Medical Students' Perspective in the Context of a Sudden Online Shift

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sofia-Maria Tatut; [2022]
    Keywords : online education; online learning; virtualizability; virtualization; Romania; practical courses; medical university; pandemic;

    Abstract : The rapid development of information communication technologies has created unique, exceptional opportunities for conducting education. Thus, the transposal of learning into the virtual world constituted the biggest transformation that education went through- a real paradigm change. READ MORE