Essays about: "business marketing RESEARCH"

Showing result 1 - 5 of 916 essays containing the words business marketing RESEARCH.

  1. 1. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    University essay from Göteborgs universitet/Graduate School

    Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

  3. 2. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Adriana Fernandez Villalobos; [2023]
    Keywords : energy; women; gender; justice; rural; Business and Economics;

    Abstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE

  4. 3. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

  5. 4. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  6. 5. Decoding Hormone Interactions: Investigating Health Status Using Hormone Signatures in Blood

    University essay from Uppsala universitet/Institutionen för biologisk grundutbildning

    Author : Stina Brunell; Elis Pettersson Gradin; Victor Englöf; Lovisa Wigertz; Embla Persson; Josephine Maglio; [2023]
    Keywords : PEA; hormone; interaction; blood; protein hormone; proteomic; disease; biomarker;

    Abstract : Hormones are integral molecules in the human body, controlling most body systems and maintaining homeostasis in the body. They function as signal molecules for communication between cells, and are often secreted by one tissue with another as target. READ MORE