Essays about: "Marketing Agility"
Found 4 essays containing the words Marketing Agility.
-
1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE
-
2. Complexity of Air Freight Networks : A Regional focus on Jönköping
University essay from IHH, Marketing and LogisticsAbstract : Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be differentiated from other products and services. A large number of companies have outsourced a large percentage of their non-core activities in order to concentrate on their core competencies with transportation of their goods being one of the aspects that they have outsourced. READ MORE
-
3. Strategy for the Reverse Supply Chain : Applicability of the Lean and the Agile Concepts
University essay from IHH, Centre of Logistics and Supply Chain ManagementAbstract : The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. READ MORE
-
4. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs
University essay from Handelshögskolan vid Umeå universitetAbstract : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. READ MORE