Essays about: "business marketing problems"

Showing result 1 - 5 of 81 essays containing the words business marketing problems.

1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nellie Sjösten; Lisa Ullman; [2023]
   Keywords : ;

   Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

3. 2. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Benjamin Johansson; [2022]
   Keywords : Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization; Technology and Engineering;

   Abstract : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. READ MORE

4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

5. 4. Is there a performance trade-off by choosing sustainable?

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Laban Blosse; Erik Montelius; [2021]
   Keywords : ESG; Fund performance; Greenwashing; Portfolio analysis; Sustainability; Business and Economics;

   Abstract : This paper investigates the performance differences between sustainable and unsustainable funds, measured by ESG rating, over the time period of January 2006 to December 2020 on OMX Stockholm. It also sheds light on the performance differences between unsustainable funds and unsustainable funds claiming to be sustainable, i.e. greenwashers. READ MORE

6. 5. Ensuring Supply Chain Resilience in the Food Retail Industry during COVID-19 : The Case for the Food Retail Companies in Sweden using Resource-Based View Theory

   University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Kazi Safayat Jamil; Manuel Soares; [2021]
   Keywords : Supply Chain Management; Supply Chain Resilience; Food Supply Chain Resilience; COVID-19; Resource-Based View Theory; Food Retail Stores in Sweden;

   Abstract : Background: COVID-19 has brought so many changes in the business environment and in the ways of doing business. Food retail companies in Sweden have been trying to cope with the changes and challenges and have made necessary decisions to become resilient. It is in their urge to become resilient; however, the implementation is arduous at times. READ MORE