Essays about: "characteristics of ikea"

Showing result 1 - 5 of 22 essays containing the words characteristics of ikea.

  1. 1. A self-service design concept for last mile delivery: The solution for retail stores in urban environments

    University essay from Lunds universitet/Förpackningslogistik

    Author : Matilda Holmqvist; Lisa Johansson; [2021]
    Keywords : retail store; market study; urban environment; last mile delivery; self- service; product development; Technology and Engineering;

    Abstract : The world is constantly changing, and business strategies are changing with it. Companies are offering new delivery options and technologies for customers globally when doing purchases. IKEA, a global furniture retailer, is expanding their touchpoints by opening retail stores in city centre locations in order to become more accessible. READ MORE

  3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  4. 3. Supply Chain Transparency- Benefits & Transformational Barriers

    University essay from Lunds universitet/Teknisk logistik

    Author : Charanya Sridharan; Yash Shrimali; [2021]
    Keywords : Supply Chain Management; Supply Chain Transparency; Supply Chain Visibility; Digitalisation; Supply Chain Integration; Technology and Engineering;

    Abstract : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. READ MORE

  5. 4. Optimization of Production Scheduling at IKEA Industry Hultsfred

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

    Author : Mattias Anemyr; [2020]
    Keywords : Capacitated Lot Sizing Problem with Sequence Dependent Setup Times SLSP-SDST ; Production Scheduling; Weighted Sum Method;

    Abstract : IKEA Industry has factories in several locations where one location is in Hultsfred, Småland. IKEA Industry Hultsfred produces IKEA:s wardrobe collection PAX. In 2018, 2.8 million wardrobes were manufactured in Hultsfred. READ MORE

  6. 5. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE