Essays about: "clothing store layout"

Found 2 essays containing the words clothing store layout.

  1. 1. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Melissa Egger; Natalie Walter; [2019]
    Keywords : Consumer Behaviour; Lingerie; Everyday Bra; High-Involvement Product; Generation Y; Perceived Influential Factors; Purchase Decision.;

    Abstract : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. READ MORE

  3. 2. The Customer is God: Japanese Service Culture in Clothing Stores

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Heléne Melin; Karl Wikström; [2007]
    Keywords : Japan; service; service culture; customer focus; store environment;

    Abstract : When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. READ MORE