Essays about: "color brand"

Showing result 1 - 5 of 23 essays containing the words color brand.

1. 1. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Matilda Hedelin; Julia Granqvist; [2021]
   Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

   Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE

3. 2. Strength in Numbers : A Feminist Analysis of The Color Purple by Alice Walker

   University essay from Högskolan i Gävle/Avdelningen för humaniora

   Author : Mårten Wahlström; [2021]
   Keywords : The Color Purple; Alice Walker; literature; feminism; feminist analysis; womanism; psychoanalysis;

   Abstract : The Color Purple (1982) is a well-known feminist work of literature written by the ‘womanist’ Alice Walker. This analysis sought to analyse Walker’s novel in order to identify and discuss the criticism of patriarchal power relations in the novel. READ MORE

4. 3. An Exploration of Satirical Internet Memes Effect on Brand Image

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Klara Gradin; Christopher Kontio; Melker Pripp; [2020]
   Keywords : Marketing; memes; brand image;

   Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers.  However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE

5. 4. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

   University essay from Linköpings universitet/Maskinkonstruktion

   Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
   Keywords : ;

   Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

6. 5. RichComment : Designing an Interactive Commenting System for Visual Content in Fashion Social Networks

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Rana Salamat; [2018]
   Keywords : Fashion social media; interactive commenting system; human centered design; visual content commenting;

   Abstract : In this study, a new design of commenting system for visual contents is investigated. The aim is to explore the elements which enrich the user interaction and enhance the user experience while commenting, specifically on fashion social networks. READ MORE