Essays about: "competitive intelligence"

Showing result 1 - 5 of 47 essays containing the words competitive intelligence.

  1. 1. Book critique: “Introduction to private and public intelligence: the Swedish school of competitive intelligence.”

    University essay from

    Author : Matthias Lebherz; Jonathan Hartmann; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Book Review: The Importance of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Petrovski; Joao Pedro Pestana; [2017]
    Keywords : ;

    Abstract : Aim: The aim of the paper is to critically review the book “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The aim of the book has been to gather ideas and concepts about the subject of private and public intelligence for students to use in an introductory course. READ MORE

  3. 3. The Allocation of Resources at Trade Shows

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : André Henrique Schweder; Arthur Leonardo Maas; [2017]
    Keywords : Trade Show Intelligence; Resources Allocation; Building Intelligence; Competitive Intelligence.;

    Abstract :          Motivated by the lack of models that can bring a general preparation formula for developing competitive intelligence in Trade Show, the authors researched in a theoretical database to develop a model that can bring a general vision for a company that wants to start to organize the personnel to gather competitive intelligence in trade show events.          Furthermore, was discovered that not many firms do actually realize the opportunities they have to acquire competitive intelligence in trade shows, that way the model was developed to facilitate the process. READ MORE

  4. 4. Book review: The Essence of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : ;

    Abstract : Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. READ MORE

  5. 5. BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rasmey Heang; [2017]
    Keywords : ;

    Abstract : Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. READ MORE