Essays about: "competitor analysis"

Showing result 6 - 10 of 78 essays containing the words competitor analysis.

  1. 6. Competitor interactions A qualitative study on how Swedish football clubs engage in multiple boundary work

    University essay from Göteborgs universitet/Graduate School

    Author : Knut Brundin; Carl Berggren; [2022-06-28]
    Keywords : Interactions; competitor relations; rivalries; Boundary Work; collaboration; competition; football; organizations;

    Abstract : Historically, rivals have interacted to achieve common goals, whereas previous research shows examples of several types of competitor interactions. However, in the modern corporate world, the perception of fierce competition has been more normalized, and interactions between rivals pose a sensitivity to them. READ MORE

  3. 7. Competitor interactions A qualitative study on how Swedish football clubs engage in multiple boundary work

    University essay from Göteborgs universitet/Graduate School

    Author : Knut Brundin; Carl Berggren; [2022-06-23]
    Keywords : Interactions; competitor relations; rivalries; Boundary Work; collaboration; competition; football; organizations;

    Abstract : Historically, rivals have interacted to achieve common goals, whereas previous research shows examples of several types of competitor interactions. However, in the modern corporate world, the perception of fierce competition has been more normalized, and interactions between rivals pose a sensitivity to them. READ MORE

  4. 8. The TikTok effect : A case study on emotional marketing through social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Camila Daniela Vasquez Rodriguez; [2022]
    Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

    Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

  5. 9. Cost Efficient Scrap Metal Sourcing

    University essay from Lunds universitet/Teknisk logistik

    Author : Sophia Sandström; Sofia Ivarsson; [2022]
    Keywords : Scrap sourcing; Scrap logistics; European scrap market; Sea freight strategies; Bulk shipping; Technology and Engineering;

    Abstract : The steel industry in Sweden is responsible for 10% of the annual Swedish CO2 emissions. As a way to abate this sector, H2 Green Steel are establishing a new green steel production site in Boden. Their way of producing steel, through the EAF route and by using hydrogen-reduced DRI will reduce the CO2 emissions by over 90%. READ MORE

  6. 10. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE